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GEICO | Logo Littles
Creative Director, Director of Animation
GEICO needed a campaign that could work in sports arenas and gas station pumps; social media and augmented reality applications. The content had to be sharp, enjoyable, and instantly recognizable.
I created the GEICO Logo Littles, anthropomorphic characters built from the letters in the GEICO logo. The commercials are always branded, they work with or without sound, and they scale to everything from mobile devices to Times Square.
Rock Show
Download
Baseball
Pecking Order
Fifteen
Football
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